Privacy issue
The collection of Mobile Advertising ID (MAID)
Data subjects (users) can easily change MAID from time to time because MAID is auto-updated when users change or reset their devices, and it is not considered to be personal information in general. Meanwhile, there are both opt-in and opt-out options for users to take action to avoid the tracking of their digital footprints.
OS-based opt-out setting
iOS:
Prior to iOS 14, the OS system offers two methods for users to opt out of the tracking of IDFA.
Limit Ad Tracking (LAT)
If users turn off LAT, App developers and marketers will be allowed to see and track user's IDFA and/or provide personalized Ads for users. On the other hand, if users turn on LAT, App developers and marketers will not be able to track user's IDFA.Reset Advertising Identifier (IDFA)
Device user is able to reset IDFA to avoid being targeted on the setting page of the device.LAT and Reset Advertising Identifier page can be accessed via Setting -> Privacy -> Advertising
OS-based opt-out setting
Android:
Generally, Android devices offer two methods related to privacy protection.
Reset Advertising Identifier (AAID)
Via Setting -> Google -> Ads, users are able to reset their advertising IDOpt out from personalized Ads
Following the above steps, Opt out of Ads Personalization is shown. If users turn off Opt out of Ads Personalization, Apps are able to track AAID and/or provide personalized Ads for users. On the other hand, if users turn on Opt out of Ads Personalization, AAID will not be tracked.
For iOS, if LAT is off, Apps are able to track user's IDFA.
For Android, device's AAID can be seen under Setting -> Google -> Ads as well.
OS-based opt-in setting
iOS:
Starting with Apple’s iOS 14 update, LAT was replaced with ATT.
App Tracking Transparency (ATT)
Apple's opt-in privacy framework requires all iOS Apps to ask users for permission to share their data. App users must agree with the data tracking via a popup (prompt) that App displays to authorize the permission of the collection of IDFA. Without consent, valid IDFA will not be collected.Reset Advertising Identifier (IDFA)
In the Privacy setting page, turn off Allow Apps to Request to Track, and then turn it on to reset IDFA.ATT setting page can be found via Setting -> Privacy -> Tracking.
App-based opt-in setting
Data SDK suggests App owner provide App’s own privacy policy and terms of use for users to choose whether to agree with the data tracking by SDK or not. Please contact Vpon’s business representative for detailed implementation methods.
A pop-up window is essential to get user's permission of the data collection.
If Allow Apps to Request to Track is off, all Apps are not allowed to track IDFA, and no more ATT pop-up window will be displayed.
If Allow Apps to Request to Track is on, users can decide the tracking permission of different Apps.